USC Athletics Marketing Internship

USC Marketing Intern

I love working with a team. If there is one thing that I know about myself, it is that I always prefer interacting with others over being alone. Whether it is through learning others perspectives or sharing my own, I love spending time with others in my professional and personal life. I believe this enjoyment of working with others has led to my pursuit of joining the marketing industry.

A marketer is responsible for promoting and selling their products or services. In order to do that, a team of marketers must also understand the need of their consumers in order to connect with them in the most efficient way possible. The job requires continuous interaction between the consumer and seller. If the team does not constantly communicate with each other and study the habits of their consumers, they will not be able to reach their goal to the best of their ability.

Three descriptions that describe the duties of a marketer are:

· Interpreter

· Strategist

· Entertainer


I will describe how these aspects come into play in the life of a marketer below:

Interpreter

When you see how your consumers react to something, the marketing must interpret their reactions and see how to change it. For example, our goal is to get students and fans to all of USC athletic events. However, it is much harder to get trojan fans to a basketball game on a Tuesday night compared to a football game on Saturday. A marketer needs to see this problem and find a way to fix it. In USC athletics, we know fans and students love USC gear; therefore, we give out thousands of USC merchandise for free at basketball games in order to get people there.

Strategist

In addition to knowing what interests the consumer, a marketer must find the best way to implement their plan in order to achieve their goal. This involves a lot of planning and coming up with a clear strategy. At USC, we complete this task through deciding which games to promote certain items and how much free merchandise we will give away. At the bigger games, such as USC vs UCLA, the marketing team does not need as much to entice fans to attend games against their crosstown rival. However, on smaller games, we promote more interesting and useful giveaway items, such as USC Christmas sweaters during winter games.

Entertainer

Finally, one of the most important and crucial aspects of marketing is to make your product or service look interesting. As marketers, we must entertainers with our pitches and promotions in order to gain and maintain our consumers attention. For example, in USC athletics, we make sure all of our games and events look fun and exciting. We complete this task through multiple aspects, including highlighting and hosting celebrities and icons at the games. Additionally, we are tasked with selecting students and fans to participate in our halftime events. This would keep fans engaged with the game by watching their peers compete for prizes and hoping to be selected for the next event.

Readability Statistics

Grade 6

Good.

2 adverbs, meeting the goal of 9 or fewer.

2 uses of passive voice, meeting the goal of 9 or fewer.

15 phrases have simpler alternatives.

11 of 46 sentences are hard to read.

5 of 46 sentences are very hard to read.